PR is an amazing tool to support your brand; not only can PR raise awareness of your brand, but it also builds trust and credibility in it which when it comes to attracting new leads and making sales, is crucial. It is something advertising struggles to do, making PR rather unique as a strategy.
Let’s talk about the simplest and most cost-effective ways you can use the media to boost your business and get your name out to the masses.
Yep. Simply pick up the phone. If you’ve got an interesting story, an exciting and innovative new product, an upcoming event that can help locals, find an angle, locate the contact details for your local media outlets and offer them your pitch. You don’t need to be a PR mogul to offer a journalist an interesting story. Prepare what you are going to say; keep it short, succinct and get straight to the point! Your aim is to intrigue the journalist, make them want to know more!
Using the resources available to you is one of the easiest (and cheapest) ways to promote your business. SourceBottle for example, offers free callouts to all sorts of people ~ small business owners, bloggers, experts ~ all you need to do is respond to a callout from someone looking to write an article.
Got a response to a recent turn of events? Think your service or product could remedy a recent expose’ or study? Perfect. Journalists love to follow up one story with another, especially if your expert advice can turn the original angle on its head. Don’t be frightened to offer your opinion, so long as it is respectful and don’t limit yourself to newspaper articles ~ think radio, television, magazines and blogs too. But be quick! Pitch such an angle the day the original story breaks.
Use your social media prowess to tag the media outlet you’ve got in your sights. Offer a response to a story they’ve recently printed, share their post, tag ~ you never know if it will result in a call from them. The crucial thing to remember here is that you need to present a solution, a secondary opinion or support their original post ~ by offering them something more, you are establishing yourself and your business as a positive, credible source.
So, there you have it ~ some seriously simple, cost-effective options for obtaining media coverage for your small business. Be constantly on the lookout for an opportunity, stay up to date with current events that relate to your industry and while you might not be successful in securing a frontpage story on your first phone call, persistence and patience play a key role in your ultimate outcome.
Have fun with the media and let me know how you get on!
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