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Updating a trademarked Logo

My logo is 10 years old and more formal than my business personality. How can I update it without losing the essence and also without messing with my trademarked image?…

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Why do i need a logo?

Why do i need a logo? Question asked by Kate Toon, In the words of David Airey “A logoless company is a faceless man”.  A logo presents a business with an…

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What is the difference between a logo and a brand?

The distinction between a logo and brand. Question asked by: Kate Toon, To answer this question, I am going to break this down into 3 sections: What is a…

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Colour psychology of your logo

Choosing a colour scheme for your company can be an exciting and daunting process. The most common question asked is “Does the colour matter? ” – The answer is yes….

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What is a brand?

What is a brand? A brand is best defined as the human qualities of a business or organisation. The brand encompasses the personality, values and overall perception of the business…