man sitting at desk in anguish

5 Mistakes businesses make with their branding

5 common branding mistakes which could cost you money. Everyone makes mistakes, but some mistakes can end up costing you hundreds, sometimes thousands of dollars. Here are 5 mistakes business…

Brand stategy

What is a brand?

The definition of a brand A brand is best defined as the human qualities of a business or organisation. The brand encompasses the personality, values and overall perception of the…