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What is the difference between a logo and a brand?

What is a brand?, What is a brand identity? and What is a logo? Question asked by: Kate Toon, copywritingschool.com.au IN SUMMARY:BRAND – Personality and perception.IDENTITY – The style and…

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What is a brand identity?

Brand identity explained The term ‘brand identity’ is best defined as the tangible aspects of your branding that appeals to your senses. ” You can see it, touch it, hold…

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7 low cost branding ideas for your business

Budget branding ideas What are some low-cost ways to reinforce your brand identity?Question asked by Angela Denly http://angeladenly.com.au Embroidered clothing Okay, so embroidery can be expensive if you are ordering the…

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Why do I need a logo?

What is the purpose of a logo and why do I need one? Question asked by Kate Toon,  copywritingschool.com.au In the words of David Airey, “A logoless company is a faceless…

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Colour psychology of your logo

The meaning behind the colours of your brand Choosing a colour scheme for your company can be an exciting and daunting process. The most common question asked is “Does the…

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What is a brand?

The definition of a brand A brand is best defined as the human qualities of a business or organisation. The brand encompasses the personality, values and overall perception of the…