“So, how do I re-brand my business?” is a question I am faced with quite often! There are many ways as to how you can go about this, but having recently rebranding my own business in 2017, I have worked out a fuss-free system to change your name/logo painlessly when rebranding, so you won’t forget a thing!
First things first, if you haven’t already – Choose your new business name and register your name with The Australian Securities Investments Commission (ASIC). Next, choose a designer and get your new logo underway. You should have this completed before you start on your rebrand.
One mistake many businesses make is jumping straight into a re-brand WITHOUT planning! This puts you in dangerous territory and sets you up for a potential fail, without even starting. Think of your plan as a checklist to keep your re-brand in motion; so nothing is forgotten and you know exactly what your next steps are. (This will also help you sleep at night, not having to remember everything!)
The day is finally here! By now, you will have new bank accounts set up, a new website/email address and everything you need to change over to your new name.
Lauren Clemett from “The Ultimate Business Propeller” recommends to “Make the most of the transition and rebrand to tell your brand story. We live in the age of authentic branding, so here’s your chance to share your why, and let people fall in love with your story. Having branded and rebranded hundreds of businesses, I know that you can tell and retell your brand story over and over again and still, some people will take ages to ‘see it’, so don’t be afraid to do so and on as many channels as possible. It’s very exciting and a huge opportunity for you.”
One last thing! Don’t deactivate your old website, old bank accounts or email addresses for at least 6 months. It will take time for old clients to get used to your new changes – Don’t expect everyone to be on board day 1!
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