This is a question I am faced with quite often! There are many ways as to how you can go about this, but having recently rebranding my own business 12 months ago – I have worked out a fuss-free system to changing your name/logo painlessly when rebranding.
If you are still deciding if you should re-brand or not, also read my article on What you need to consider before updating your logo.
First things first, if you haven’t already – Choose your new business name and register your name with The Australian Securities Investments Commission (ASIC). Next, choose a designer and get your new logo underway. You should have this completed before you start on your rebrand.
One mistake many businesses make is jumping straight into a re-brand WITHOUT planning! This puts you in dangerous territory and sets you up for a potential fail, without even starting. Think of your plan as a checklist to keep your re-brand in motion; so nothing is forgotten and you know exactly what your next steps are. (This will also help you sleep at night, not having to remember everything!)
The day is finally here! By now, you will have new bank accounts set up, a new website/email address and everything you need to change over to your new name.
Send an email to your clients reminding them of your name change and give them any new contact details (such as new email address, bank details etc) and ask them to save your new business details in their systems.
Now your clients are once again reminded of the change, change your name over on all of your social media accounts (If you haven’t already done so!), upload your new logo and branding graphics where applicable and start promoting your NEW website and business name/logo. Also, ask your web developer to set up a website-redirect to your new website, so anyone who goes to your old website will get directed to your new one.
Lauren Clemett from “The Ultimate Business Propeller” also recommends to “Make the most of the transition and rebrand to tell your brand story. We live in the age of authentic branding, so here’s your chance to share your why, and let people fall in love with your story. Having branded and rebranded hundreds of businesses, I know that you can tell and retell your brand story over and over again and still, some people will take ages to ‘see it’, so don’t be afraid to do so and on as many channels as possible. It’s very exciting and a huge opportunity for you.”
Another thing to also remember: Don’t deactivate your old website, old bank accounts or email addresses for at least 6 months. It will take time for old clients to get used to your new changes – Don’t expect everyone to be on board day 1!
Sign up for our mailing list to get latest blog updates and studio news
© Studio: tiffany gouge