Alicia Kacar is a freelance copywriter and founder of Tea and Copy based in Melbourne.
Alicia was referred to me by a few business group members on Facebook. Alicia was in the process of changing her business name, which meant she needed a whole new logo, website and touchpoints for her new brand.
“When I started my copywriting business, all I wanted to do was write. I didn’t give my branding the time or love it deserved. Plus, I hadn’t quite figured out my place in the market. As my business grew and evolved, I discovered I loved to work with lifestyle brands, wellness businesses and creatives. However, my old brand was attracting a completely different corporate crowd. My old brand represents who I THOUGHT I should be as a copywriter, while my new brand represents who I WANT to be.” – Alicia Kacar
The project began with the Tea and Copy Logo.
Heading into the project, Alicia already had a Pinterest board full of ideas and styles which appealed to her – which meant less guesswork for me! She wanted a funky, yet professional brand which matches her writing style. Alicia also loves Tea, so incorporating Tea into her brand was a must given the new business name.
To begin the project, I formed a few mood boards from Alicia’s endless supply of ideas and we nailed down a design direction. From here, a few rough concepts were sent through for feedback and approval.
Alicia absolutely loved the first concept straight off the bat. I produced a couple of different variations with different fonts, just to be sure – but no – concept one was the winner!
“All designs are great, but #1 is my firm favourite. I freaking love it!!! You know I love the mint green, but what I’m loving the most is the way you’ve made the ampersand look like a pouring teapot. Genius!”
Mint green and charcoal form the base for this upbeat, creative brand – aligning the business with its chosen target market and clientele.
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© Studio: tiffany gouge