What are some low-cost ways to reinforce your brand identity?
Question asked by Angela Denly http://angeladenly.com.au
Okay, so embroidery can be expensive if you are ordering the garment as well as embroidery BUT many places allow you to BYO the garment. Dig through your wardrobe and select your favourite business pieces you want to embellish with your logo. Costs, of course, depend on the number of colours, size and stitches.
Some places also charge a setup fee so best get quotes before you begin. I have had BYO shirts done for as little as $6 per garment – a few cents more than your favourite cup of coffee.
Still can’t justify embroidering your favourite shit? Why not purchase some branded name badges instead! This way, your brand can be transferred to any garment you choose without being a permanent fixture.
Go to Vista Print and get yourself a set of Car door Magnets. These are very low cost and useful way to advertise your business. They have 2 size options available but i highly recommend getting the larger ones as the smaller ones are a little too small.
If you have a higher budget, head to your local signwritter for some one-way-vision window stickers or a complete vehicle wrap!
What could get more low cost than sending out FREE EMAILS! If you sign up for an email marketing client such as MailChimp, you can incorporate your branding into the templates and send out professional looking emails enhanced with your brand.
Get your branding to your clients, every time you send an email! A branded email signature is a fantastic way to re-enforce your branding and draw attention to your contact details! Learn how to DIY your email signature with our quick and easy tutorial.
Holding a presentation? Brand your PowerPoint presentation with your company branding. It does not have to be overpowering, but featuring your branding on every slide will reinforce your brand both visually and subconsciously.
Why not include a window sticker of your logo on your glass entrance doors? These can be accompanied by trading hours, just to give it more pizazz! If you have the budget, why not get one-way vision stickers so you can see out, but passers-by see nothing but your brand!
Don’t under-estimate the power of a business card! They are a small, compact morsel of marketing goodness. Not only do they carry your contact details, but a properly designed card can carry your branding AND make you memorable.
Head to your local print shop or have a look at Moo Cards and way up your options. Select a classy thick stock and pair it with specialty finishes to give your cards the ultimate professional treatment.
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