Logo Design

Logo design & identity development

In the words of David Airey “A logoless company is a faceless man”.  A logo presents a business with an immediately recognisable image that helps manage the perception of its products and services, as well as differentiating it from the business’ competitors.

Studio: Tiffany Gouge in Orange NSW provides logo design services to give your brand a recognisable yet, flexible identity in today’s competitive market. The Studio offers 2 logo design packages: Premium logo design & text only logo design.

Premium logo design

  • Premium logo design with complex design elements
  • Research based on design brief (Competitors, fonts, colours & symbols to best represent your brand)
  • 3 logo concepts with up to 2 rounds of revisions
  • A copy of final logo files in a variety of file types to use with external suppliers
  • A copy of all fonts used within your logo design
  • Simple Style Guide – 1 page A4 with fonts & colour breakdowns
  • Commercial Use License

Expected Project length: 2-4 weeks
Investment: $880 (payment plan available)

Text only logo design

  • Text only logo design
  • Research based on design brief (Competitors, fonts, colours & symbols to best represent your brand)
  • 3 logo concepts with up to 2 rounds of revisions
  • A copy of final logo files in a variety of file types to use with external suppliers
  • A copy of all fonts used within your logo
  • Simple Style Guide – 1 page A4 with fonts & colour breakdowns
  • Commercial Use License

Project length: 1-2 weeks
Investment: $440 (payment plan available)


Do you need more than a logo? View our design packages

The Logo Design Process

1# PRELIMINARY CONSULTATION/DESIGN BRIEF

Before I even put pencil to paper, client’s fill out a comprehensive design brief. This brief forms the foundation of the logo design – what the clients like, what they don’t and what they want to achieve with their overall branding.

2# RESEARCH 

From the design brief answers, I then research the business’s competitors, as well as targeted industry trends. This helps me to form a plan on what will make the business stand out from its competitors and leave a memorable mark on the business’ audience.

3# DIGITAL SKETCHES/ROUGHS

From the research, I produce digital roughs with colours and style ideas and send through to the client for input and feedback to then further the design development.

4# DESIGN REFINEMENT

In this step, refinement of the 3 design concepts are completed and sent through to the client. The client is then asked to choose 1 concept, with any final changes made. The logo is now final and ready for deployment.

5# DEPLOYMENT

The completed, approved design is then prepared for print and web output. Once final payment is received, all logo files, along with fonts and Style sheet (or style guide) are uploaded to a dropbox folder for the client to download and use where necessary.

Tiffany’s knowledge of colours and fonts and what worked well enabled us to entrust our established brand to her and know that the results would be great. Her speed and reliability were a bonus! Wouldn’t hesitate to use Tiffany again in the future!

Susan Popovski, Founder of The Tale Agency
Ready for your new logo design?

© Studio: tiffany gouge