An iconic brand begins and ends with a memorable logo design.
Your logo design is the most important ingredient in your brand and marketing toolbox. It’s the digital face of your business. It shapes the perception of your products and services. It helps you stand out in a crowded market, where you might only have a few moments to make an impression. My job, as a designer, is to make sure your logo leaves the right impression – and that it lingers on in people’s minds long after they leave your website (or lose your business card).
When you choose Studio: Tiffany Gouge for logo design in Orange, you get more than a professional logo with the perfect colours and fonts. You get the foundation of a brand identity that’s recognisable, versatile, and thoughtfully designed with your target market in mind. Whether your brand is bold, bright, elegant or understated, I will create a logo design that you – and your customers – will love.
Looking for the most trusted logo designer in Orange? I’ve worked with clients across Australia for over 11 years. In that time, I’ve refined the logo design process down to a fine art. My logo design process is smooth, seamless, stress-free and collaborative at every stage. Here’s how it works in 6 simple steps.
1. LOGO DESIGN BRIEF
To ensure we’re on the same page from the very beginning, I ask you to complete a comprehensive logo design brief before I start sketching. Tell me what you like, what you don’t like, and what you want to achieve with your brand. This brief is like the bible for your logo design.
2. INDUSTRY RESEARCH
A logo is the end result of a detailed strategy and research – and it all starts here. I use the information in your brief to research your competitors, analyse your target market, and look closely at industry trends. From there I formulate a design plan that will deliver on your objectives.
3. MOOD BOARD
This is where the fun begins! I present you with a mood board showing my ideas and concepts for your brand. Your mood board includes font styles, colours, textures and design elements that I think will define your business.
4. DIGITAL SKETCHES/ROUGHS
Armed with my research and your feedback from the mood board, I produce rough digital sketches of three logo design concepts. This is your chance to provide further direction before I begin to refine the designs.
5. DESIGN REFINEMENT
This is where I put the finishing touches on your logo design concepts. I send them to you for final review and ask you to choose one design. For most clients, choosing one design is the hardest part of the logo design process!
Your completed, approved logo design is prepared for print and web output. Once final payment is received, all your files are uploaded to a Dropbox folder. This includes logo files, fonts and your style sheet (or style guide) – everything you need to share your new brand with the world.
“We were impressed by how quickly Tiffany understood our brief, responded to feedback promptly and accurately. We also really appreciated being presented with options at every step of the way, giving us the opportunity to work collaboratively and generate some new ideas that we hadn’t considered ourselves. Tiffany was able to produce a logo and brandmark that captured our brand attributes with strong attention to detail. We highly recommend Tiffany’s service to anyone looking at rebranding their business.”
– Alysha & Damien | Marksman Design Co
Contact me at the Studio. I offer logo design in Orange and Australia wide.
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