Logo Design

Logo Design

In the words of David Airey “A logoless company is a faceless man”.  A logo presents a business with an immediately recognisable image that helps manage the perception of its products and services, as well as differentiating it from the business’ competitors.

Studio: Tiffany Gouge provides logo design services to give your brand an identity. I offer 3 Logo design options: Premium logo design, Basic logo /text design and revamp of the current logo.


 

Pricing + What is included

 

PREMIUM LOGO DESIGN

  • Premium logo with complex design elements
  • Research based on design brief (Competitors, fonts, colours & symbols to best represent your brand)
  • 3 Concepts with up to 5 rounds of revisions
  • A copy of Final logo files to use with external suppliers (signage, embroidery, printing etc)
  • A copy of all fonts used in the logo
  • Simple Style Guide – 1 page A4 with fonts & colour breakdowns
  • Commercial Use License

Expected Project length: 2-4 weeks
Investment: $880 (payment plan available)

 

BASIC LOGO/TEXT DESIGN

  • Text only logo, with basic/small design elements
  • Research based on design brief (Competitors, fonts, colours & symbols to best represent your brand)
  • 3 Concepts with up to 3 rounds of revisions
  • A copy of Final logo files to use with external suppliers (signage, embroidery, printing etc)
  • A copy of all fonts used in the logo
  • Simple Style Guide – 1 page A4 with fonts & colour breakdowns
  • Commercial Use License

Project length: 1-2 weeks
Investment: $440 (payment plan available)

 

REVAMP OF CURRENT LOGO

  • Revamp of existing logo – eg, update colours/fonts/element positioning
  • 1 concept with 3 rounds of revisions
  • A copy of Final logo files to use with external suppliers (signage, embroidery, printing etc)
  • A copy of all fonts used in the logo
  • Simple Style Guide – 1 page A4 with fonts & colour breakdowns
  • Commercial Use License (You own copyright)

Project length: 1 weeks
Investment: From $220+
Revamps will be quoted on per job.

 


Are you in need of a whole branding package? View our Packages


 

Logo Design Process

1# Preliminary Consultation/Design Brief

Before I even put pencil to paper, client’s fill out a comprehensive design brief. This brief forms the foundation of the logo design – what the clients like, what they don’t, what they want to achieve, target audience etc.

 

2# Research + Mood board

From the design brief answers, I then research the businesses industry for design fads and trends as to get the best idea on what will make the business stand out. I research the needs of the target audience and work out the best cause of action for the logo. I then create a simple mood board to send to the client with fonts and colours representing the vision for the logo and brand.

 

3# Digital Sketches/Roughs

From the research and mood board, I produce digital roughs with colours and styles from the approved mood board to send through to the client. The client is then asked to provide feedback and further roughs are created if necessary. The client is then asked to choose one concept to proceed with through to the final design.

 

4# Design Refinement

In this step, refinement of chosen design is completed – including the finalisation of font, colour and layout choices. This is once again sent through to the client for their input and approval.

 

5# Deployment

The completed, approved design is then prepared for print and web output. Once final payment is received, all logo files, along with fonts and Style sheet (or style guide) are uploaded to a dropbox folder for the client to download and use where necessary.

“I hired Tiffany to refresh our logo and brand identity. We chose her because she seemed to instantly grasp what we were aiming to achieve with our brand refresh. Her knowledge of colours and fonts and what worked well enabled us to entrust our established brand to her and know that the results would be great. Her speed and reliability were a bonus! Wouldn’t hesitate to use Tiffany again in the future!” – Susan Popovski, Founder of The Tale Agency

 

Would you like to have a chat about your new logo design? Get in touch!

© Studio: tiffany gouge