Corporate Branding Checklist

Business identity checklist

Whether you are online or offline, new or existing business – there is so much more to your business’ identity than a logo. While having a logo design is important to building an identity, the majority of business’ stop at the logo and don’t think of what else needs to be done to build a reputable brand image.

“Without visual identity, your business has no face, no smile, no way to greet your customers” – Tiffany Gouge

First and foremost, before you even think about your logo, you should have established the foundations for which your brand will be built. This includes target market, points of difference, look and feel of your brand and what sort of image you wish to portray. These areas will affect the overall styling of your brand and in turn your logo. Download my FREE Brand Discovery Workbook for more in-depth help on this area.

Clipboard on wooden table

Let’s get down to design

Now you have your brand foundation sorted, it’s time to think about your business’ brand identity. Here is a list of all the visual elements of your brand that you need to think about, in order of which they need to be completed – let’s not put the cart before the horse!

This is an all-inclusive ideas list. If something does not apply to your business structure, you don’t have to use it – just move on to the next item.

Design Checklist
  • Logo/Logotype/ Brandmark  
  • Website design & development
  • Set up Google My Business
  • Letterhead
  • Business Cards
  • Collateral – this can include information brochures, menus if you are a restaurant, advertising posters for shop displays – any item which communicates the right information at the right time for a customer to decide about your products & services
  • Signage
  • Social Media Accounts – Profile photo, header image and branded post templates
  • Product Packaging
  • Advertising (Both printed & Online)
  • Environment Design – this is the overall design of your shop or office space. Think paint colours, furnishings, lighting, customer experience – all these elements need to be in line with your brand message.
  • Vehicle signage
  • Staff Uniforms & Dress Code
  • Ephemera (branded promotion items – think branded USBs, name badges, pens, stamps, notepads, bulletin boards, Envelopes, presentation folders, fridge magnets etc – just to name a few!
  • Email Signatures – see our tutorial “How to Create an Email Signature for Outlook” for a DIY tutorial.

© Studio: tiffany gouge