Whether you are online or offline, new or existing business – there is so much more to your business’ identity than a logo. While having a logo design is important to building an identity, the majority of business’ stop at the logo and don’t think of what else needs to be done to build a reputable brand image.
“Without visual identity, your business has no face, no smile, no way to greet your customers” – Tiffany Gouge
First and foremost, before you even think about your logo, you should have established the foundations for which your brand will be built. This includes target market, points of difference, look and feel of your brand and what sort of image you wish to portray. These areas will affect the overall styling of your brand and in turn your logo. Download our “Brand Discovery Workbook” for more in-depth help on this area.
Now you have your brand foundation sorted, it’s time to think about your business’ brand identity. Here is a list of all the visual elements of your brand that you need to think about, in order of which they need to be completed – let’s not put the cart before the horse!
This is an all-inclusive ideas list. If something does not apply to your business structure, you don’t have to use it – just move on to the next item.
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© Studio: tiffany gouge