Choosing a colour scheme for your company can be an exciting and daunting process. The most common question asked is “Does the colour matter? ” – The answer is yes. Colours are so important in your design! Believe it or not, different colours can make us subconsciously make us feel different things, each colour having a positive and negative response to each, depending on the viewer.
How do you want people to feel when they see your logo?
BLUE
+ tranquillity, love, loyalty, security, trust, intelligence
– coldness, fear
BLACK
+ protection, dramatic, classy, formality
– death, evil, mystery
BROWN
+ friendly, earth, outdoors, longevity, conservative
– dogmatic
GREEN
+ money, growth, fertility, freshness, healing
– envy, jealousy, guilt
GREY
+ security, reliability, intelligence, solid
– gloomy, sad
GOLD
+ wealth, prosperity, valuable
ORANGE
+ courage, confidence, friendliness, success
– ignorance, sluggishness
PINK
+ health, happy, compassion, playful, youthful
– weak, immaturity
PURPLE
+ royalty, nobility, spirituality, luxury, ambition
– mystery, moodiness
RED
+ love, energy, power, strength, passion, heat
– anger, danger, warning
TAN/BEIGE
+ dependable, flexible, crisp, conservative
– dull, boring
TURQUOISE
+ spiritual, healing, protection, sophistication
– envy
WHITE
+ goodness, innocence, purity, fresh, easy, clean
YELLOW
+ bright, energy, creativity, intellect, happy
– irresponsible, unstable, irritable
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