Colour psychology of your logo

The meaning behind the colours of your brand

Choosing a colour scheme for your company can be an exciting and daunting process. The most common question asked is “Does the colour matter? ” – The answer is yes. Colours are so important in your design! Believe it or not, different colours can make us subconsciously make us feel different things, each colour having a positive and negative response to each, depending on the viewer.

How do you want people to feel when they see your logo?

abstract colour banner

 BLUE
+ tranquillity, love, loyalty, security, trust, intelligence
coldness, fear

BLACK
+ protection, dramatic, classy, formality
death, evil, mystery

BROWN
+ friendly, earth, outdoors, longevity, conservative
dogmatic

GREEN
+ money, growth, fertility, freshness, healing
envy, jealousy, guilt

GREY
+ security, reliability, intelligence, solid
gloomy, sad

GOLD
+ wealth, prosperity, valuable

ORANGE
+ courage, confidence, friendliness, success
ignorance, sluggishness

PINK
+ health, happy, compassion, playful, youthful
weak, immaturity

PURPLE
+ royalty, nobility, spirituality, luxury, ambition
mystery, moodiness

RED
+ love, energy, power, strength, passion, heat
anger, danger, warning

TAN/BEIGE
+ dependable, flexible, crisp, conservative
dull, boring

TURQUOISE
+ spiritual, healing, protection, sophistication
envy

WHITE
+ goodness, innocence, purity, fresh, easy, clean

YELLOW
+ bright, energy, creativity, intellect, happy
irresponsible, unstable, irritable

PRO TIP: It is important to note that colours can be subjective – what might make one person feel cheerful can make another person feel irritated. Do your logo colours reflect your business?

© Studio: tiffany gouge