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copyright

Design Copyright in Australia

Far too many businesses fail to understand copyright issues when it comes to using graphics. More and more frequently, businesses are using images taken from the internet and either replicating…

branding

How to get the best brand identity outcome for your business

Everyone wants the best brand identity outcome for their business, and this can be achieved by doing some simple research and getting the basics down before taking the leap! Define…

laptop

What is a brand identity?

What is a brand identity? A brand identity is best defined as the tangible aspects of your branding that appeals to your senses. ” You can see it, touch it,…

Ideal Client

Client Blueprint

Do you know who your ideal client is? Before you jump into creating your brand (or re-brand!), you need to have a profile of your ideal client. This is important…

Computer desk

Your re-branding plan

How do I rebrand? This is a question I am faced with quite often! There are many ways as to how you can go about this, but having recently rebranding…

paper

Paper Size Guide

Paper Size Guide Here is a quick Australian paper size reference guide to help you choose the size that’s right for your product. All sizes and measurements are in Australian…

technology man

Top 10 Branding Tips

WRITTEN BY NICOLE LEEDHAM OF BLACK COFFEE COMMUNICATION ARTICLE REPUBLISHED WITH FULL PERMISSION FROM AUTHOR B in my bonnet: Top 10 branding tips Every where I go on Facebook, there seems…

How to make a letterhead template in Word

How to make a letterhead template in Word in 7 easy steps This Short tutorial will show you how to create letterhead in Microsoft Word, using a JPEG file, supplied by…

colour abstract

Colour psychology of your logo

Choosing a colour scheme for your company can be an exciting and daunting process. The most common question asked is “Does the colour matter? ” – The answer is yes….

technology man

Top 10 websites & apps for business

In our technology reliant society of today, there are hundreds and thousands of web and app based programs that are demanding our attention; claiming to make our workflows easier so…

library

First timers guide to self-publishing

As some of you may know, I self-published my first book last year. It was a scary experience, not knowing what to do or where to go – sort of…

guide to printing

The SME’s guide to printing

The small business guide to printing You have just stepped out from your designer’s office and it is time to head to the printers with your touch points and branding…

Computer desk

What is a brand?

What is a brand? A brand is best defined as the human qualities of a business or organisation. The brand encompasses the personality, values and overall perception of the business…

design

16 things to include in your design brief

16 things to include in your logo design brief Before you head off and see your chosen designer, you will need to compile a few things to make the process of…

Designing for Print Production

As well as looking great, your logo and supporting designs must also be
functional when it comes to printing. There are many different factors
to consider based on how your logo will be printed and the techniques
used to create the printed product.

computer typing

File Types Explained

When a design is complete, particularly a logo, it is important to save it in a variety of different file types for different production uses. Most people know what a…

stand out in the crowd

Choosing a Graphic Designer

How to choose a graphic designer Choosing the right Graphic Designer is crucial to achieving your desired business image and branding outcomes. Many people opt for the cheapest quote they…