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Design Copyright in Australia
Far too many businesses fail to understand copyright issues when it comes to using graphics. More and more frequently, businesses are using images taken from the internet and either replicating…
How to get the best brand identity outcome for your business
Everyone wants the best brand identity outcome for their business, and this can be achieved by doing some simple research and getting the basics down before taking the leap! Define…
What is a brand identity?
What is a brand identity? “ A Brand identity is tangible and appeals to the senses. You can see it, touch it, hold it, wear it, watch it move. Brand…
Client Blueprint
Do you know who your ideal client is? Before you jump into creating your brand (or re-brand!), you need to have a profile of your ideal client. This is important…
Your re-branding plan
How do I rebrand? This is a question I am faced with quite often! There are many ways as to how you can go about this, but having recently rebranding…
Paper Size Guide
Paper Sizing Guide Here is a quick reference guide to help you choose the size that’s right for your product. All sizes and measurements are in Australian standard sizing. Overseas…
Top 10 Branding Tips
WRITTEN BY NICOLE LEEDHAM OF BLACK COFFEE COMMUNICATION ARTICLE REPUBLISHED WITH FULL PERMISSION FROM AUTHOR B in my bonnet: Top 10 branding tips Every where I go on Facebook, there seems…
How to create a letterhead in Word
Create a letterhead in word in 7 easy steps: 1. Save The JPEG file of your letterhead somewhere on your computer where you wont loose it. 2. Create a new…
Colour psychology of your logo
Choosing a colour scheme for your company can be an exciting and daunting process. The most common question asked is “Does the colour matter? ” – The answer is yes….
Top 10 websites & apps for business
In our technology reliant society of today, there are hundreds and thousands of web and app based programs that are demanding our attention; claiming to make our workflows easier so…
First timers guide to self-publishing
As some of you may know, I self-published my first book last year. It was a scary experience, not knowing what to do or where to go – sort of…
The SME’s guide to printing
The small business guide to printing You have just stepped out from your designer’s office and it is time to head to the printers with your touch points and branding…
What is a brand?
What is a brand? A brand is best defined as the human qualities of a business or organisation. The brand encompasses the personality, values and overall perception of the business…
16 things to include in your design brief
16 things to include in your logo design brief Before you head off and see your chosen designer, you will need to compile a few things to make the process of…
Designing for Print Production
As well as looking great, your logo and supporting designs must also be
functional when it comes to printing. There are many different factors
to consider based on how your logo will be printed and the techniques
used to create the printed product.
File Types Explained
When a design is complete, particularly a logo, it is important to save it in a variety of different file types for different production uses. Most people know what a…
Choosing a Graphic Designer
Choosing the right Graphic Designer is crucial to achieving your desired business image and branding outcomes. Many people opt for the cheapest quote they can find without doing any background…
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