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Your re-branding plan

How do I rebrand?Your re-branding Plan! “So, how do I re-brand my business?” is a question I am faced with quite often! There are many ways as to how you…

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Design Copyright in Australia

Graphic Design Copyright laws in Australia Far too many businesses fail to understand copyright issues when it comes to using graphics. More and more frequently, businesses are using images taken…

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How to get the best branding outcomes for your business

Building the best foundations for your branding. Everyone wants the best brand identity outcome for their business, and this can be achieved by doing some simple research and getting the…

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What is a brand identity?

Brand identity explained The term ‘brand identity’ is best defined as the tangible aspects of your branding that appeals to your senses. ” You can see it, touch it, hold…

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Australian paper sizes

Size guide to paper and envelopes in Australia. Here is a quick Australian paper and envelope size reference guide to help you choose the size that’s right for your product….

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Top 10 Branding Tips

B in my bonnet: Top 10 branding tips WRITTEN BY NICOLE LEEDHAM OF BLACK COFFEE COMMUNICATIONARTICLE REPUBLISHED WITH FULL PERMISSION FROM AUTHOR Every where I go on Facebook, there seems to…

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How to create a letterhead template

Create a DIY letterhead template in Microsoft Word in 7 easy steps This Short tutorial will show you how to create a letterhead in Microsoft Word, using a JPEG file, supplied…

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Colour psychology of your logo

The meaning behind the colours of your brand Choosing a colour scheme for your company can be an exciting and daunting process. The most common question asked is “Does the…

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Top 10 websites and apps for business

Apps for marketing and productivity in your business In our technology-reliant society of today, there are hundreds and thousands of web and app-based programs that are demanding our attention; claiming…

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First timers guide to self-publishing

How do I self-publish? I self-published my first book in 2014. It was a fun experience, but a deep world of unknown – not knowing what to do or where…

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The SME’s guide to printing

Exploring your print options and finishes You have just stepped out from your designer’s office and it is time to head to the printers with your touch points and branding…

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What is a brand?

The definition of a brand A brand is best defined as the human qualities of a business or organisation. The brand encompasses the personality, values and overall perception of the…

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16 things to include in your design brief

What do I need to include in my logo design brief? Before you head off and see your chosen designer, you will need to compile a few things to make the…

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Design File Types

File extensions used in graphic design – what they are and what you can do with them! When a design is complete, particularly a logo, it is important to save…

Choosing a Graphic Designer

How to choose the right graphic designer for your next project Choosing the right Graphic Designer is crucial to achieving your desired business image and branding outcomes. Many people opt…