What is the difference between a brand and a brand identity? Question asked by Kate Toon from The Clever Copywriting School Hands up who created a logo (or had a…
The Beginner guide for text layout and print design I see you there. Sitting deflated and red-eyed, staring at your computer screen and the piles of text before you. The…
The elements and principles of graphic design Everyone loves a good DIY project and thanks to websites like Pinterest, DIY has become popular among many in a bid to save money. But…
Building the best foundations for your branding. Everyone wants the best brand identity outcome for their business, and this can be achieved by doing some simple research and getting the…
Size guide to paper and envelopes in Australia. Here is a quick reference guide for paper and envelope sizes in Australia, to help you choose the design and print size…
What is the costs and processes associated with creating a logo design? Why do some designers charge so much for a logo – what effort goes into it apart from…
Budget branding ideas What are some low-cost ways to reinforce your brand identity?Question asked by Angela Denly http://angeladenly.com.au Embroidered clothing Okay, so embroidery can be expensive if you are ordering the…
5 common branding mistakes which could cost you money. Everyone makes mistakes, but some mistakes can end up costing you hundreds, sometimes thousands of dollars. Here are 5 mistakes business…
What is the purpose of a logo and why do I need one? Question asked by Kate Toon, copywritingschool.com.au In the words of David Airey, “A logoless company is a faceless…
B in my bonnet: Top 10 branding tips WRITTEN BY NICOLE LEEDHAM OF BLACK COFFEE COMMUNICATIONARTICLE REPUBLISHED WITH FULL PERMISSION FROM AUTHOR Every where I go on Facebook, there seems to…
The meaning behind the colours of your brand Choosing a colour scheme for your company can be an exciting and daunting process. The most common question asked is “Does the…
Apps for marketing and productivity in your business In our technology-reliant society of today, there are hundreds and thousands of web and app-based programs that are demanding our attention; claiming…
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