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What is the difference between a logo and a brand?

What is a brand?, What is a brand identity? and What is a logo? Question asked by: Kate Toon, copywritingschool.com.au IN SUMMARY:BRAND – Personality and perception.IDENTITY – The style and…

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Top 5 tips for text design

The Beginner guide for text layout and print design I see you there. Sitting deflated and red-eyed, staring at your computer screen and the piles of text before you. The…

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Graphic Design Basics

The elements and principles of graphic design Everyone loves a good DIY project and thanks to websites like Pinterest, DIY has become popular among many in a bid to save money.  But…

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How to get the best branding outcomes for your business

Building the best foundations for your branding. Everyone wants the best brand identity outcome for their business, and this can be achieved by doing some simple research and getting the…

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Paper Size Guide

Australian Paper Sizes Here is a quick Australian paper size reference guide to help you choose the size that’s right for your product. All sizes and measurements are in Australian…

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What does logo design cost?

What is the costs and processes associated with creating a logo design? Why do some designers charge so much for a logo – what effort goes into it apart from…

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7 low cost branding ideas for your business

Budget branding ideas What are some low-cost ways to reinforce your brand identity?Question asked by Angela Denly http://angeladenly.com.au Embroidered clothing Okay, so embroidery can be expensive if you are ordering the…

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5 Mistakes businesses make with their branding

5 common branding mistakes which could cost you money. Everyone makes mistakes, but some mistakes can end up costing you hundreds, sometimes thousands of dollars. Here are 5 mistakes business…

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Why do I need a logo?

What is the purpose of a logo and why do I need one? Question asked by Kate Toon,  copywritingschool.com.au In the words of David Airey, “A logoless company is a faceless…

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Top 10 Branding Tips

B in my bonnet: Top 10 branding tips WRITTEN BY NICOLE LEEDHAM OF BLACK COFFEE COMMUNICATIONARTICLE REPUBLISHED WITH FULL PERMISSION FROM AUTHOR Every where I go on Facebook, there seems to…

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Colour psychology of your logo

The meaning behind the colours of your brand Choosing a colour scheme for your company can be an exciting and daunting process. The most common question asked is “Does the…

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Top 10 websites and apps for business

Apps for marketing and productivity in your business In our technology-reliant society of today, there are hundreds and thousands of web and app-based programs that are demanding our attention; claiming…

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What is a brand?

The definition of a brand A brand is best defined as the human qualities of a business or organisation. The brand encompasses the personality, values and overall perception of the…