Blog

Sunken Treasure

Sunken Treasure Article by Philip VanDusen of Verhaal Brand Design, on branding and customer experience. Shared with full permission from the author.   Remus 6000 spends most of it’s time…

copyright

Design Copyright in Australia

Far too many businesses fail to understand copyright issues when it comes to using graphics. More and more frequently, businesses are using images taken from the internet and either replicating…

Bran Strategy

When your branding pants are too tight and your sweater is too scratchy.

Guest post written by Christine Thatcher at Design to Delight. I’ve often heard good branding compared to the perfect outfit. Well, for the past few months, my online pants have…

Ideal Client

Client Blueprint

Do you know who your ideal client is? Before you jump into creating your brand (or re-brand!), you need to have a profile of your ideal client. This is important…

Linda Reed Enever

Branding Interview with Linda Reed-Enever

“Take your time with your brand and if you need help ask for it” In this interview, i asked Linda Reed-Enever, founder of the business community Business Business Business and a PR…

Ask the Designer

What you need to consider before updating your logo

What do you need to consider when you are updating your logo?  Question asked by Anne Maybus of www.cleverstreak.com Deciding to update your logo and branding is a very exciting…

Ask the Designer

Updating a trademarked Logo

My logo is 10 years old and more formal than my business personality. How can I update it without losing the essence and also without messing with my trademarked image?…

Ask the Designer

7 low cost branding ideas for your business

What are some low cost ways to reinforce your brand identity? Question asked by Angela Denly http://angeladenly.com.au Embroidered clothing Okay, so embroidery can be expensive if you are ordering the garment…

Mistake

5 Mistakes businesses make with their branding

Everyone make mistakes, but some mistakes can end up costing you hundreds, sometimes thousands of dollars. Being in the graphic design industry, i see businesses not taking full advantage of…

Ask the Designer

The best place to keep your branding guidelines

What is the best place or tool to keep my branding guidelines so that I can share it with team members, external designers etc? Question asked by Michelle Smith, from…

Ask the Designer

Why do i need a logo?

Why do i need a logo? Question asked by Kate Toon,  copywritingschool.com.au In the words of David Airey “A logoless company is a faceless man”.  A logo presents a business with an…

Ask the Designer

What’s the difference between a logo and a brand identity?

What is the difference between a logo and a brand? Question asked by: Kate Toon, copywritingschool.com.au To answer this question, i am going to break this down into 3 sections:…

technology man

Top 10 Branding Tips

WRITTEN BY NICOLE LEEDHAM OF BLACK COFFEE COMMUNICATION ARTICLE REPUBLISHED WITH FULL PERMISSION FROM AUTHOR B in my bonnet: Top 10 branding tips Every where I go on Facebook, there seems…

note pad

7 other reasons people don't hire a graphic designer (and what you can do about it)

Cost is no doubt one of the huge underlying factors which dictate whether or not we will purchase something. Blame it on the economy or just human nature, many of…

different

Why i am different

Why am I different? I could go on an ego fueled rant about how my skills and designs are so much better than the next person; but the truth of it…

How to make a letterhead template in Word

How to make a letterhead template in Word in 7 easy steps This Short tutorial will show you how to create letterhead in Microsoft Word, using a JPEG file, supplied by…

4wd

5 tax tips to put you in the driver’s seat at tax time

Guest post written by Andrew Miller, CKC Accountants   Firstly, this is not another boring blog post from your local accountant.  Ok, I am a local accountant, but given my recent attempts…

colour abstract

Colour psychology of your logo

Choosing a colour scheme for your company can be an exciting and daunting process. The most common question asked is “Does the colour matter? ” – The answer is yes….

technology man

Top 10 websites & apps for business

In our technology reliant society of today, there are hundreds and thousands of web and app based programs that are demanding our attention; claiming to make our workflows easier so…