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Corporate Branding Checklist

Business identity checklist Whether you are online or offline, new or existing business – there is so much more to your business’ identity than a logo. While having a logo…

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What is the difference between a logo and a brand?

What is a brand?, What is a brand identity? and What is a logo? Question asked by: Kate Toon, copywritingschool.com.au IN SUMMARY:BRAND – Personality and perception.IDENTITY – The style and…

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Sunken Treasure

Below the surface of your brand Article by Philip VanDusen of Verhaal Brand Design, on branding and customer experience. Shared with full permission from the author. Remus 6000 spends most…

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Design Copyright in Australia

Graphic Design Copyright laws in Australia Far too many businesses fail to understand copyright issues when it comes to using graphics. More and more frequently, businesses are using images taken…

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When your branding pants are too tight and your sweater is too scratchy.

I love my brand, but my brand does not fit. Guest post written by Christine Thatcher at Design to Delight. I’ve often heard good branding compared to the perfect outfit….

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What you need to consider before updating your logo

Should I re-brand? What do you need to consider when you are updating your logo?  Question asked by Anne Maybus of www.cleverstreak.com Deciding to update your logo and branding is…

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7 low cost branding ideas for your business

Budget branding ideas What are some low-cost ways to reinforce your brand identity?Question asked by Angela Denly http://angeladenly.com.au Embroidered clothing Okay, so embroidery can be expensive if you are ordering the…

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5 Mistakes businesses make with their branding

5 common branding mistakes which could cost you money. Everyone makes mistakes, but some mistakes can end up costing you hundreds, sometimes thousands of dollars. Here are 5 mistakes business…

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Why do I need a logo?

What is the purpose of a logo and why do I need one? Question asked by Kate Toon,  copywritingschool.com.au In the words of David Airey, “A logoless company is a faceless…

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Top 10 Branding Tips

B in my bonnet: Top 10 branding tips WRITTEN BY NICOLE LEEDHAM OF BLACK COFFEE COMMUNICATIONARTICLE REPUBLISHED WITH FULL PERMISSION FROM AUTHOR Every where I go on Facebook, there seems to…

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How to create a letterhead template

Create a DIY letterhead template in Microsoft Word in 7 easy steps This Short tutorial will show you how to create a letterhead in Microsoft Word, using a JPEG file, supplied…

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Colour psychology of your logo

The meaning behind the colours of your brand Choosing a colour scheme for your company can be an exciting and daunting process. The most common question asked is “Does the…

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Top 10 websites and apps for business

Apps for marketing and productivity in your business In our technology-reliant society of today, there are hundreds and thousands of web and app-based programs that are demanding our attention; claiming…

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First timers guide to self-publishing

How do I self-publish? I self-published my first book in 2014. It was a fun experience, but a deep world of unknown – not knowing what to do or where…

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The SME’s guide to printing

Exploring your print options and finishes You have just stepped out from your designer’s office and it is time to head to the printers with your touch points and branding…

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What is a brand?

The definition of a brand A brand is best defined as the human qualities of a business or organisation. The brand encompasses the personality, values and overall perception of the…

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Design File Types

File extensions used in graphic design – what they are and what you can do with them! When a design is complete, particularly a logo, it is important to save…