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Your re-branding plan

How do I rebrand?Your re-branding Plan! “So, how do I re-brand my business?” is a question I am faced with quite often! There are many ways as to how you…

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Corporate Branding Checklist

Business identity checklist Whether you are online or offline, new or existing business – there is so much more to your business’ identity than a logo. While having a logo…

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What is the difference between a logo and a brand?

What is a brand?, What is a brand identity? and What is a logo? Question asked by: Kate Toon, copywritingschool.com.au IN SUMMARY:BRAND – Personality and perception.IDENTITY – The style and…

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Sunken Treasure

Below the surface of your brand Article by Philip VanDusen of Verhaal Brand Design, on branding and customer experience. Shared with full permission from the author. Remus 6000 spends most…

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How to get the best branding outcomes for your business

Building the best foundations for your branding. Everyone wants the best brand identity outcome for their business, and this can be achieved by doing some simple research and getting the…

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What is a brand identity?

Brand identity explained The term ‘brand identity’ is best defined as the tangible aspects of your branding that appeals to your senses. ” You can see it, touch it, hold…

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When your branding pants are too tight and your sweater is too scratchy.

I love my brand, but my brand does not fit. Guest post written by Christine Thatcher at Design to Delight. I’ve often heard good branding compared to the perfect outfit….

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What does logo design cost?

What is the costs and processes associated with creating a logo design? Why do some designers charge so much for a logo – what effort goes into it apart from…

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What you need to consider before updating your logo

Should I re-brand? What do you need to consider when you are updating your logo?  Question asked by Anne Maybus of www.cleverstreak.com Deciding to update your logo and branding is…

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7 low cost branding ideas for your business

Budget branding ideas What are some low-cost ways to reinforce your brand identity?Question asked by Angela Denly http://angeladenly.com.au Embroidered clothing Okay, so embroidery can be expensive if you are ordering the…

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5 Mistakes businesses make with their branding

5 common branding mistakes which could cost you money. Everyone makes mistakes, but some mistakes can end up costing you hundreds, sometimes thousands of dollars. Here are 5 mistakes business…

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Why do I need a logo?

What is the purpose of a logo and why do I need one? Question asked by Kate Toon,  copywritingschool.com.au In the words of David Airey, “A logoless company is a faceless…

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Top 10 Branding Tips

B in my bonnet: Top 10 branding tips WRITTEN BY NICOLE LEEDHAM OF BLACK COFFEE COMMUNICATIONARTICLE REPUBLISHED WITH FULL PERMISSION FROM AUTHOR Every where I go on Facebook, there seems to…

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Design File Types

File extensions used in graphic design – what they are and what you can do with them! When a design is complete, particularly a logo, it is important to save…