The essential end of financial year branding checklist

EOFY business branding checklist

As the End of Financial Year (EOFY) is fast approaching, now is the time to get your business branding in order so you can kick off the new financial year with a bang!

Myself, Creative Director of Studio: Tiffany Gouge, PR & Marketing expert Susie from Hullaballoo PR & Web Development Guru Lisa from Jaffe Websites, have compiled this memory jogging, to-do list to help get your business brand in order ahead of our annual visit to the tax man.

DID YOU KNOW – branding products and services are tax deductible!?

Print off this branding checklist and share with your friends (and your accountant) – let’s get your brand EOFY ready!

IS YOUR IDENTITY IN ORDER?

• Are you thinking about updating your company logo? Now is the time to avoid the rush – get in touch with Tiffany – your brand identity expert.
• Order your printing! Do you have enough business cards for Staff, company letterheads & other branded office stationery to get you through to the new financial year? What about NCR Invoice Books? Order forms? Call your printer, now!
• Order your staff uniforms. Don’t forget, embroidery can take a few weeks depending on your supplier’s workload.
• Update any new pricing on your flyers, menus and brochures
• Update your profile and header photos on social media to keep things fresh and your audience engaged!

WHAT ABOUT YOUR WEBSITE?

• Ensure your pricing if listed on your website is current and in line with your financial goals for 2019-2020
• Review the content of your website, make sure it is current and doesn’t suggest dates that are too long ago
• Review your blog, are you using it effectively? If not, have you considered a blog as an SEO strategy?
• WordPress users – Update your website’s core and plugins, don’t forget to back it up both before and after to avoid any unwanted disaster
• Check your contact forms are working
• Review your google analytics, see where your hot spots in your website and where you’re failing to attract customers. if you don’t have Analytics, then set them up now
• Contact Lisa Jaffe to help with your WordPress web development needs

AND YOUR MARKETING?

• Run your EOFY promotion to clear excess stock
• Consider sharing your EOFY tips as a press release to your local media
• Plan your new financial year marketing strategies
• Contact Susie Campbell if you need a hand with your Marketing and PR.