The essential end of financial year branding checklist

The essential EOFY branding checklist

As the End of Financial Year is fast approaching, now is the time to get your branding in order so you can kick off the new financial year with a bang!

Myself, (Tiffany!) Susie from Hullaballoo PR & Lisa from Jaffe Websites have compiled this to-do list to help get your business brand in order ahead of our annual visit to the tax man. Yes, branding services are tax deductible!

Print off the checklist and share with your friends (and your accountant) – let’s get your brand EOFY ready!

IS YOUR IDENTITY IN ORDER?

  • Thinking about updating your company logo? Now is the time – get in touch!
  • Order your printing! Do you have enough business cards for Staff, company letterheads & other branded office stationery to get you through to the new financial year?
  • Order your staff uniforms. Don’t forget, embroidery can take a few weeks
  • Update any new pricing on your flyers, menus and brochures
  • Update your profile and header photos to keep things fresh

WHAT ABOUT YOUR WEBSITE?

  • Ensure your pricing if listed on your website is current and in line with your financial goals for 19-20
  • Review the content of your website, make sure it is current and doesn’t suggest dates that are too long ago
  • Review your blog, are you using it effectively? If not, have you considered a blog as an SEO strategy?
  • WordPress users – Update your website’s core and plugins, don’t forget to back it up both before and after
  • Check your contact forms are working
  • Review your google analytics, see where your hot spots in your website and where you’re failing to attract customers. if you don’t Analytics them set them up now

AND YOUR MARKETING?

  • Run your EOFY promotion to clear excess stock
  • Consider sharing your EOFY tips as a press release to your local media
  • Plan your new financial year marketing strategies

© Studio: tiffany gouge