■ Design is the beginning and it should never end.
■ Without visual identity, your business has no face, no smile, no way to greet your customers.
■ Design speaks many words; quality design speaks the words your customer needs to hear.
■ Good design starts with a great design brief – take your time.
■ Know your customer inside out and upside down.
■ Colour is a feeling; how do you want your customers to feel?
■ A brand is feelings, thoughts and emotions.
■ Your visual identity should reach your customers wherever they may find you.
■ Your business deserves a unique identity that is as unique as you are.
■ Be recognisable not just searchable.
■ What do you want people to think, feel and say about your business when they are not with you? That is your true brand.
■ Dare to be different – branding can make you stand out – don’t be afraid to!
■ Print it, stitch it, copy it, wrap it – branding has many uses.
■ Style guides prevent your business from losing the brand you worked so hard to build. Use them.
■ Protect your brand, it is worth more than you realise.
■ A simple and perfectly formed logo provides a lasting and flexible identity – don’t be tempted to overcomplicate yours.
Brand Manifesto © Studio: Tiffany Gouge 2019
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© Studio: tiffany gouge