A set of brand guidelines is your handbook for how to express your brand visually. Style Guides can be used by staff internally or given to external suppliers you are using to create your branding touchpoints. They can be presented as a digital PDF, as a printed book or displayed as a website.
Brand Guidelines come in many sizes. Some are condensed onto a 1-page “snapshot”, while others are up and over 100 pages long. The length and depth of guidelines are determined by how complex the business branding is.
Basic brand guidelines usually consist of your logo, font styling, colours and how to use your logo. More complex guidelines also cover design rules for business stationery, print advertisements, photography styles and use of any graphic elements created to support your brand.
Having a set of brand guidelines can actually save your business a lot of money and headaches when dealing with external businesses such as printers, signwriters, embroiders and other graphic designers. Instead of having to contact you and ask questions like “What font is used in your logo”? or “What are your branding colour codes?” all of these professionals can access information about your brand quickly and effortlessly. This ensures all designs created for your business is in line with your guidelines and fit in with the rest of your brand.
That’s great because you have come to the right place! Studio: Tiffany Gouge has designed style guides for both Australian and Global businesses and I can create one for you, too!
You have 3 choices in regards to the complexity of your style guide – let’s have a chat so I can recommend the type of guidelines which will be suited for your business needs.
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