The Brand Discovery Workbook

brand discovery workbook

Brand Discovery Workbook

Everything you need to know BEFORE you build your brand

Are you confused about how to build a truly memorable brand? Overwhelmed by colours and fonts and what they represent? Unsure on how to communicate your ideas to your designer? Determined to get your branding right the first time around?


My new Brand Discovery Workbook is the resource you’ve been waiting for!

Beautiful brand identities don’t happen by accident. No matter how simple things may seem, hours of thought (and work!) go into every great design. That process begins before you see a graphic designer.

The Brand Discovery Workbook makes doing the groundwork easy. It covers all the elements you need to build a strong brand foundation – and make briefing your design team a breeze!


  • Defining your business image
  • Identifying your target audience
  • Understanding your point of difference
  • Researching your competitors
  • Building a brand pyramid
  • Undertaking a SWOT analysis
  • Formulating colour connections
  • Choosing the right font



There’s no cost and no reason not to grab your copy. Don’t waste time, money or energy on a branding concept that’s not quite right. Download your FREE 16-page PDF workbook and get crystal clear on your direction. When you’re ready for my design magic, this will be our secret weapon. 

“Thank you so much for your Brand Discovery Workbook! It helped consolidate the development I have been doing for my new brand”

Dr. Elizabeth Celi | Rooftop View Society

Get the free guide below!

By submitting your details above, you agree to be added to our newsletter mailing list “Brand Bites”. You can unsubscribe from the list at any time.

© Studio: tiffany gouge