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5 Mistakes businesses make with their branding

5 common branding mistakes which could cost you money. Everyone makes mistakes, but some mistakes can end up costing you hundreds, sometimes thousands of dollars. Here are 5 mistakes business…

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Why do I need a logo?

What is the purpose of a logo and why do I need one? Question asked by Kate Toon,  copywritingschool.com.au In the words of David Airey, “A logoless company is a faceless…

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Top 10 Branding Tips

B in my bonnet: Top 10 branding tips WRITTEN BY NICOLE LEEDHAM OF BLACK COFFEE COMMUNICATIONARTICLE REPUBLISHED WITH FULL PERMISSION FROM AUTHOR Every where I go on Facebook, there seems to…

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How to create a letterhead template

Create a DIY letterhead template in Microsoft Word in 7 easy steps This Short tutorial will show you how to create a letterhead in Microsoft Word, using a JPEG file, supplied…

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Colour psychology of your logo

The meaning behind the colours of your brand Choosing a colour scheme for your company can be an exciting and daunting process. The most common question asked is “Does the…

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Top 10 websites and apps for business

Apps for marketing and productivity in your business In our technology-reliant society of today, there are hundreds and thousands of web and app-based programs that are demanding our attention; claiming…

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First timers guide to self-publishing

How do I self-publish? I self-published my first book in 2014. It was a fun experience, but a deep world of unknown – not knowing what to do or where…

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The SME’s guide to printing

Exploring your print options and finishes You have just stepped out from your designer’s office and it is time to head to the printers with your touch points and branding…

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What is a brand?

The definition of a brand A brand is best defined as the human qualities of a business or organisation. The brand encompasses the personality, values and overall perception of the…

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16 things to include in your design brief

What do I need to include in my logo design brief? Before you head off and see your chosen designer, you will need to compile a few things to make the…

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Design File Types

File extensions used in graphic design – what they are and what you can do with them! When a design is complete, particularly a logo, it is important to save…

Choosing a Graphic Designer

How to choose the right graphic designer for your next project Choosing the right Graphic Designer is crucial to achieving your desired business image and branding outcomes. Many people opt…

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