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Does using different colours in our brand create confusion?

Our corporate branding colours are black and green, is is ok for merchandise to utilise other colours like black and pink as we have requests from our female clients that…

What you need to consider before updating your logo

What do you need to consider when you are updating your logo?  Question asked by Anne Maybus of www.cleverstreak.com Deciding to update your logo and branding is a very exciting…

Updating a trademarked Logo

My logo is 10 years old and more formal than my business personality. How can I update it without losing the essence and also without messing with my trademarked image?…

7 low cost branding ideas for your business

What are some low cost ways to reinforce your brand identity? Question asked by Angela Denly http://angeladenly.com.au Embroidered clothing Okay, so embroidery can be expensive if you are ordering the garment…

5 Mistakes businesses make with their branding

Everyone make mistakes, but some mistakes can end up costing you hundreds, sometimes thousands of dollars. Being in the graphic design industry, i see businesses not taking full advantage of…

The best place to keep your branding guidelines

What is the best place or tool to keep my branding guidelines so that I can share it with team members, external designers etc? Question asked by Michelle Smith, from…

Why do i need a logo?

Why do i need a logo? Question asked by Kate Toon,  copywritingschool.com.au In the words of David Airey “A logoless company is a faceless man”.  A logo presents a business with an…

What is the difference between a logo and a brand?

The distinction between a logo and brand. Question asked by: Kate Toon, copywritingschool.com.au To answer this question, I am going to break this down into 3 sections: What is a…

Top 10 Branding Tips

WRITTEN BY NICOLE LEEDHAM OF BLACK COFFEE COMMUNICATION ARTICLE REPUBLISHED WITH FULL PERMISSION FROM AUTHOR B in my bonnet: Top 10 branding tips Every where I go on Facebook, there seems…

7 other reasons people don't hire a graphic designer (and what you can do about it)

Cost is no doubt one of the huge underlying factors which dictate whether or not we will purchase something. Blame it on the economy or just human nature, many of…

Why i am different

Why am I different? I could go on an ego fueled rant about how my skills and designs are so much better than the next person; but the truth of it…

How to make a letterhead template in Word

How to make a letterhead template in Word in 7 easy steps This Short tutorial will show you how to create letterhead in Microsoft Word, using a JPEG file, supplied by…

5 tax tips to put you in the driver’s seat at tax time

Guest post written by Andrew Miller, CKC Accountants   Firstly, this is not another boring blog post from your local accountant.  Ok, I am a local accountant, but given my recent attempts…

Colour psychology of your logo

Choosing a colour scheme for your company can be an exciting and daunting process. The most common question asked is “Does the colour matter? ” – The answer is yes….

Customer Feedback Survey Results

Top 10 websites & apps for business

In our technology reliant society of today, there are hundreds and thousands of web and app based programs that are demanding our attention; claiming to make our workflows easier so…

6+ Ways of conqoring designers block

Designer’s block. It is a dark force that occurs within a creatives life from time to time. Your creativeness has vanished as fast as the block of chocolate you tried to hide from…

First timers guide to self-publishing

As some of you may know, I self-published my first book last year. It was a scary experience, not knowing what to do or where to go – sort of…

The SME’s guide to printing

The small business guide to printing You have just stepped out from your designer’s office and it is time to head to the printers with your touch points and branding…

What is a brand?

What is a brand? A brand is best defined as the human qualities of a business or organisation. The brand encompasses the personality, values and overall perception of the business…