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What is a brand identity?
Brand identity explained The term ‘brand identity’ is best defined as the tangible aspects of your branding that appeals to your senses. ” You can see it, touch it, hold…
Branding Interview with Lauren Clemett
“Be you, be unique, be totally authentic and real” – Award Winning personal branding specialist, Lauren Clement shares the inside scoop on her brand. Introduce yourself! Who are you and what…
Branding Interview with Kate Toon
“Dodgy design, like typo-ridden copy, doesn’t make a great first impression on new customers” In this interview, I asked Kate Toon, award-winning SEO copywriter and SEO consultant all about her branding and…
When your branding pants are too tight and your sweater is too scratchy.
I love my brand, but my brand does not fit. Guest post written by Christine Thatcher at Design to Delight. I’ve often heard good branding compared to the perfect outfit….
Paper sizes Australia
Size guide to paper and envelopes in Australia. Here is a quick reference guide for paper and envelope sizes in Australia, to help you choose the design and print size…
What does logo design cost?
What is the costs and processes associated with creating a logo design? Why do some designers charge so much for a logo – what effort goes into it apart from…
What you need to consider before updating your logo
Should I re-brand? What do you need to consider when you are updating your logo? Question asked by Anne Maybus of www.cleverstreak.com Deciding to update your logo and branding is…
7 low cost branding ideas for your business
Budget branding ideas What are some low-cost ways to reinforce your brand identity?Question asked by Angela Denly http://angeladenly.com.au Embroidered clothing Okay, so embroidery can be expensive if you are ordering the…
5 Mistakes businesses make with their branding
5 common branding mistakes which could cost you money. Everyone makes mistakes, but some mistakes can end up costing you hundreds, sometimes thousands of dollars. Here are 5 mistakes business…
Why do I need a logo?
What is the purpose of a logo and why do I need one? Question asked by Kate Toon, copywritingschool.com.au In the words of David Airey, “A logoless company is a faceless…
Top 10 Branding Tips
B in my bonnet: Top 10 branding tips WRITTEN BY NICOLE LEEDHAM OF BLACK COFFEE COMMUNICATIONARTICLE REPUBLISHED WITH FULL PERMISSION FROM AUTHOR Every where I go on Facebook, there seems to…
How to create a letterhead template
Create a DIY letterhead template in Microsoft Word in 7 easy steps This Short tutorial will show you how to create a letterhead in Microsoft Word, using a JPEG file, supplied…
Colour psychology of your logo
The meaning behind the colours of your brand Choosing a colour scheme for your company can be an exciting and daunting process. The most common question asked is “Does the…
Top 10 websites and apps for business
Apps for marketing and productivity in your business In our technology-reliant society of today, there are hundreds and thousands of web and app-based programs that are demanding our attention; claiming…
First timers guide to self-publishing
How do I self-publish? I self-published my first book in 2014. It was a fun experience, but a deep world of unknown – not knowing what to do or where…
The SME’s guide to printing
Exploring your print options and finishes You have just stepped out from your designer’s office and it is time to head to the printers with your touch points and branding…
16 things to include in your design brief
What do I need to include in my logo design brief? Before you head off and see your chosen designer, you will need to compile a few things to make the…
Design File Types
File extensions used in graphic design – what they are and what you can do with them! When a design is complete, particularly a logo, it is important to save…
Choosing a Graphic Designer
How to choose the right graphic designer for your next project Choosing the right Graphic Designer is crucial to achieving your desired business image and branding outcomes. Many people opt…
Recent Articles
- What makes a successful logo design?
- April 22, 2020
- Take your branding digital
- April 22, 2020
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