Your logo is just one piece of the puzzle when it comes to your business brand! To create a strong brand identity, you need to also think about what points of contact your customers are likely to come in to contact with. These points of contact are known as Touchpoints.
A touchpoint is “any place where people come in contact with a brand, including product use, packaging, advertising, editorial, movies, store, environments, company employees and casual conversation.” – Marty Neumeier, “the dictionary of brand”
“New technologies have radically changed how consumers engage with brands. We, as consumers, often connect with brands via multiple touchpoints such as websites, mobile apps, ads, social networks and various services. People hold companies to high expectations to deliver experiences that are consistent on all platforms and to complicate it further, we are more demanding than ever and expect to be able to choose freely when and how we interact with products and services.” – brandtouchpointmatrix.
Here are a list of touchpoints which make up a brand. Each touchpoint is an opportunity to increase awareness and build customer loyalty.
What touchpoints can you design for my brand?
Studio: Tiffany Gouge specialises in print design, so i can design the following touch points for your brand: Business Cards, Letterheads, Stationery, flyers, brochures and other printed publications.
All touch point deigns are quoted on an hour-by-hour basis as no two jobs are the same! Get in touch to discuss your project.