Project Case Study – PWM Rebrand
Darren Tindall is the director of PWM, a local orange business who provides advice, insurance and lending to their clients.
Darren approached me about working on a re-brand for his business because he felt he has outgrown his name and current identity. I sat down with Darren and we discussed his future business plans and how a new brand would benefit his business. The PWM Advice brand was okay, but it really needed a refresh to reflect the growing business and functionality of PWM. We agreed to work on the re-brand together.
“The old brand didn’t make me feel proud, it was from a time when there was just two of us in the business with no clients and we were taking a risk and opening our own business, now we have 7 team members and growing, we have over 500 clients and we need to be seen as a force, proud and strong and that is what the new branding makes us feel.”
Darren and I worked together on his rebrand over the period of 8 weeks. Once I finalized his logo design, I went on to develop his brand style guide, business stationery, printed adverts and social media imagery. Right now, I am working closely with a sign writer and web developer to extend Darren’s new brand into the office and web space. These components of his brand will be launched in the coming weeks.
“A Lion never loses sleep over the opinions of Sheep’ is one of my favorite quotes, now we feel as though we truly are the Lion with our new branding, leading the pack in our community and field.”
Are you considering a re-brand? Lets chat!