As a business owner, you have one chance to make that all important first impression with a potential client. Within around 5 seconds of someone looking at your logo and branding, they will have subconsciously decided as to whether they want to engage your services and do business with you – all based on your logo and branding.
As much as we hate to admit it, everyone judges a book by its cover, it’s human nature and everyone will judge your business by its logo and branding. You may have a fantastic product, fantastic customer service and fantastic staff but this person isn’t going to know that unless you get them through the door. And how do we get them through the door? Your business Image. Whether it be your business cards, flyers, website or even your car signage – in some cases it is the first point of contact a person has with your business.
Through this book, Tiffany hopes to help business owners recognise the value in ensuring that their image and branding is an important consideration and empower business owners with the knowledge to select both a designer and the design that is right for them, as well as understanding the process involved in creating a
It is all about making that good first impression.
TABLE OF CONTENTS
Chapter 1 – Tell me why?
What is a Brand?
What is a brand identity?
What is a logo?
Why do i need a logo?
Why is a brand identity important?
Chapter 2 – Research
Your ideal client
Chapter 3 – Creating your business image
Choosing a Designer
Creating a design brief
Beyond the logo
5 Mistakes businesses make with their branding
Graphic Design Basics for the DIY Savvy Business
Tutorial – How to create a letterhead template
Chapter 4 – Designing for Print
Is your design functional?
High Resolution Images
CMYK vs RGB
Chapter 5 – Printing
Print Quote Checklist
Chapter 6 – Ask the designer
What does logo design cost?
What do I need to consider before updating my logo?
Low cost ways to reinforce your brand identity
Where do I keep my branding guidelines?
Implement a business name change when re-branding
Chapter 7 – Professional Interviews
Branding Interview with Linda Reed-Enever
Branding Interview with Barbara Burstall
Branding Interview with Kate Toon
Branding Interview with Lauren Clemett
Branding Interview with Christine Ghrayche
Branding Interview with Annaliese Allen
Branding Interview with Antonette