Let’s talk about touchpoints
Beyond the Logo
Your logo is just one piece of the puzzle when it comes to your business brand! To create a strong brand identity, you need to also think about what points of contact your customers are likely to come in to contact with. These points of contact are known as Touchpoints.
A touchpoint is “any place where people come in contact with a brand, including product use, packaging, advertising, editorial, movies, store, environments, company employees and casual conversation.” – Marty Neumeier, “the dictionary of brand”
“New technologies have radically changed how consumers engage with brands. We, as consumers, often connect with brands via multiple touchpoints such as websites, mobile apps, ads, social networks and various services. People hold companies to high expectations to deliver experiences that are consistent on all platforms and to complicate it further, we are more demanding than ever and expect to be able to choose freely when and how we interact with products and services.” – brandtouchpointmatrix.
Here are a list of touchpoints which make up a brand. Each touchpoint is an opportunity to increase awareness and build customer loyalty.
What touchpoints should I have for my brand?
Every business will have different needs. The basic touchpoints most businesses will have are: Signage, staff uniforms, business cards and office stationary, advertising and a website. Even sound on your radio commercials and the way your staff answer the phone are classed as Touchpoints.
If you are after something a little outside the square, why not invest in some promotional products and Ephemera branded with your logo? Think branded mugs for the staff or to giveaway, branded shopping bags, name plates/name badges, planners, pens or notepads? Depending on your business you could also get branded glasses lense cleaners, balloons, stress balls and other novelty items.
Don’t just stop at the humble business card – think of a touchpoint that will grab your customer’s attention and make your business be remembered against your competitors.