Colour psychology of your logo

Choosing a colour scheme for your company can be an exciting and daunting process. The most common question asked is “Does the colour matter? ” – The answer is yes. Colours are so important in your design! Believe it or not, different colours can make us subconsciously make us feel different things. Armed with this knowledge, how do you want people to feel about your business when they see your logo?

 
BLUE
+ tranquillity, love, loyalty, security, trust, intelligence
coldness, fear
BLACK
+ protection, dramatic, classy, formality
death, evil, mystery
BROWN
+ friendly, earth, outdoors, longevity, conservative
dogmatic
GREEN
+ money, growth, fertility, freshness, healing
envy, jealousy, guilt
GREY
+ security, reliability, intelligence, solid
gloomy, sad
GOLD
+ wealth, prosperity, valuable
ORANGE
+ courage, confidence, friendliness, success
ignorance, sluggishness
PINK
+ health, happy, compassion, playful, youthful
weak, immaturity
PURPLE
+ royalty, nobility, spirituality, luxury, ambition
mystery, moodiness
RED
+ love, energy, power, strength, passion, heat
anger, danger, warning
TAN/BEIGE
+ dependable, flexible, crisp, conservative
dull, boring
TURQUOISE
+ spiritual, healing, protection, sophistication
envy
WHITE
+ goodness, innocence, purity, fresh, easy, clean
YELLOW
+ bright, energy, creativity, intellect, happy
irresponsible, unstable, irritable

PRO TIP: It is important to note that colours can be subjective – what might makes one person feel cheerful can make another person feel irritated. Do your logo colours reflect your business?

© Studio: tiffany gouge