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Graphic Design Basics

Everyone loves a good DIY project and thanks to websites like Pinterest, DIY has become popular among many in a bid to save money.  But it’s not only DIY savings in the…

branding

How to get the best brand identity outcome for your business

Everyone wants the best brand identity outcome for their business, and this can be achieved by doing some simple research and getting the basics down before taking the leap! Define…

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Top 5 tips for text design

I see you there. Sitting deflated and red-eyed, staring at your computer screen and the piles of text before you. The words ‘What the hell am I doing, I need…

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Paper Size Guide

Paper Size Guide Here is a quick Australian paper size reference guide to help you choose the size that’s right for your product. All sizes and measurements are in Australian…

Ask the Designer

What does logo design cost?

Why do some designers charge so much for a logo – what effort goes into it apart from making something look pretty? How many hours does it take to develop…

Ask the Designer

7 low cost branding ideas for your business

What are some low cost ways to reinforce your brand identity? Question asked by Angela Denly http://angeladenly.com.au Embroidered clothing Okay, so embroidery can be expensive if you are ordering the garment…

Mistake

5 Mistakes businesses make with their branding

Everyone make mistakes, but some mistakes can end up costing you hundreds, sometimes thousands of dollars. Being in the graphic design industry, i see businesses not taking full advantage of…

Ask the Designer

The best place to keep your branding guidelines

What is the best place or tool to keep my branding guidelines so that I can share it with team members, external designers etc? Question asked by Michelle Smith, from…

Ask the Designer

Why do i need a logo?

Why do i need a logo? Question asked by Kate Toon,  copywritingschool.com.au In the words of David Airey “A logoless company is a faceless man”.  A logo presents a business with an…

Ask the Designer

What is the difference between a logo and a brand?

The distinction between a logo and brand. Question asked by: Kate Toon, copywritingschool.com.au To answer this question, I am going to break this down into 3 sections: What is a…

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Top 10 Branding Tips

WRITTEN BY NICOLE LEEDHAM OF BLACK COFFEE COMMUNICATION ARTICLE REPUBLISHED WITH FULL PERMISSION FROM AUTHOR B in my bonnet: Top 10 branding tips Every where I go on Facebook, there seems…

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7 other reasons people don't hire a graphic designer (and what you can do about it)

Cost is no doubt one of the huge underlying factors which dictate whether or not we will purchase something. Blame it on the economy or just human nature, many of…

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Colour psychology of your logo

Choosing a colour scheme for your company can be an exciting and daunting process. The most common question asked is “Does the colour matter? ” – The answer is yes….

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Top 10 websites & apps for business

In our technology reliant society of today, there are hundreds and thousands of web and app based programs that are demanding our attention; claiming to make our workflows easier so…

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6+ Ways of conqoring designers block

Designer’s block. It is a dark force that occurs within a creatives life from time to time. Your creativeness has vanished as fast as the block of chocolate you tried to hide from…

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What is a brand?

What is a brand? A brand is best defined as the human qualities of a business or organisation. The brand encompasses the personality, values and overall perception of the business…

Freshman: How to break into the graphic design industry

a freshman’s guide to break into the industry from my experiences as a freshman (many years ago!)

Designing for Print Production

As well as looking great, your logo and supporting designs must also be
functional when it comes to printing. There are many different factors
to consider based on how your logo will be printed and the techniques
used to create the printed product.