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shipwreck

Sunken Treasure

Below the surface of your brand Article by Philip VanDusen of Verhaal Brand Design, on branding and customer experience. Shared with full permission from the author. Remus 6000 spends most…

copyright

Design Copyright in Australia

Graphic Design Copyright laws in Australia Far too many businesses fail to understand copyright issues when it comes to using graphics. More and more frequently, businesses are using images taken…

Bran Strategy

When your branding pants are too tight and your sweater is too scratchy.

Guest post written by Christine Thatcher at Design to Delight. I’ve often heard good branding compared to the perfect outfit. Well, for the past few months, my online pants have…

Ask the Designer

What you need to consider before updating your logo

What do you need to consider when you are updating your logo?  Question asked by Anne Maybus of www.cleverstreak.com Deciding to update your logo and branding is a very exciting…

Ask the Designer

Updating a trademarked Logo

My logo is 10 years old and more formal than my business personality. How can I update it without losing the essence and also without messing with my trademarked image?…

Ask the Designer

7 low cost branding ideas for your business

What are some low cost ways to reinforce your brand identity? Question asked by Angela Denly http://angeladenly.com.au Embroidered clothing Okay, so embroidery can be expensive if you are ordering the garment…

Mistake

5 Mistakes businesses make with their branding

Everyone make mistakes, but some mistakes can end up costing you hundreds, sometimes thousands of dollars. Being in the graphic design industry, i see businesses not taking full advantage of…

Ask the Designer

Why do i need a logo?

Why do i need a logo? Question asked by Kate Toon,  copywritingschool.com.au In the words of David Airey “A logoless company is a faceless man”.  A logo presents a business with an…

Ask the Designer

What is the difference between a logo and a brand?

The distinction between a logo and brand. Question asked by: Kate Toon, copywritingschool.com.au To answer this question, I am going to break this down into 3 sections: What is a…

technology man

Top 10 Branding Tips

WRITTEN BY NICOLE LEEDHAM OF BLACK COFFEE COMMUNICATION ARTICLE REPUBLISHED WITH FULL PERMISSION FROM AUTHOR B in my bonnet: Top 10 branding tips Every where I go on Facebook, there seems…

note pad

7 other reasons people don’t hire a graphic designer

Cost is no doubt one of the huge underlying factors which dictate whether or not we will purchase something. Blame it on the economy or just human nature, many of…

How to make a letterhead template in Word

How to make a letterhead template in Word in 7 easy steps This Short tutorial will show you how to create letterhead in Microsoft Word, using a JPEG file, supplied by…

colour abstract

Colour psychology of your logo

Choosing a colour scheme for your company can be an exciting and daunting process. The most common question asked is “Does the colour matter? ” – The answer is yes….

technology man

Top 10 websites & apps for business

In our technology reliant society of today, there are hundreds and thousands of web and app based programs that are demanding our attention; claiming to make our workflows easier so…

library

First timers guide to self-publishing

As some of you may know, I self-published my first book last year. It was a scary experience, not knowing what to do or where to go – sort of…

guide to printing

The SME’s guide to printing

The small business guide to printing You have just stepped out from your designer’s office and it is time to head to the printers with your touch points and branding…

Computer desk

What is a brand?

What is a brand? A brand is best defined as the human qualities of a business or organisation. The brand encompasses the personality, values and overall perception of the business…

computer typing

File Types Explained

When a design is complete, particularly a logo, it is important to save it in a variety of different file types for different production uses. Most people know what a…