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Sunken Treasure

Sunken Treasure Article by Philip VanDusen of Verhaal Brand Design, on branding and customer experience. Shared with full permission from the author.   Remus 6000 spends most of it’s time…

branding

How to get the best brand identity outcome for your business

Everyone wants the best brand identity outcome for their business, and this can be achieved by doing some simple research and getting the basics down before taking the leap! Define…

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What is a brand identity?

What is a brand identity? A brand identity is best defined as the tangible aspects of your branding that appeals to your senses. ” You can see it, touch it,…

Bran Strategy

When your branding pants are too tight and your sweater is too scratchy.

Guest post written by Christine Thatcher at Design to Delight. I’ve often heard good branding compared to the perfect outfit. Well, for the past few months, my online pants have…

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Your re-branding plan

How do I rebrand? This is a question I am faced with quite often! There are many ways as to how you can go about this, but having recently rebranding…

Linda Reed Enever

Branding Interview with Linda Reed-Enever

“Take your time with your brand and if you need help ask for it” In this interview, i asked Linda Reed-Enever, founder of the business community Business Business Business and a PR…

Ask the Designer

What does logo design cost?

Why do some designers charge so much for a logo – what effort goes into it apart from making something look pretty? How many hours does it take to develop…

Ask the Designer

Does using different colours in our brand create confusion?

Our corporate branding colours are black and green, is is ok for merchandise to utilise other colours like black and pink as we have requests from our female clients that…

Ask the Designer

What you need to consider before updating your logo

What do you need to consider when you are updating your logo?  Question asked by Anne Maybus of www.cleverstreak.com Deciding to update your logo and branding is a very exciting…

Ask the Designer

Updating a trademarked Logo

My logo is 10 years old and more formal than my business personality. How can I update it without losing the essence and also without messing with my trademarked image?…

Ask the Designer

7 low cost branding ideas for your business

What are some low cost ways to reinforce your brand identity? Question asked by Angela Denly http://angeladenly.com.au Embroidered clothing Okay, so embroidery can be expensive if you are ordering the garment…

Mistake

5 Mistakes businesses make with their branding

Everyone make mistakes, but some mistakes can end up costing you hundreds, sometimes thousands of dollars. Being in the graphic design industry, i see businesses not taking full advantage of…

Ask the Designer

The best place to keep your branding guidelines

What is the best place or tool to keep my branding guidelines so that I can share it with team members, external designers etc? Question asked by Michelle Smith, from…

Ask the Designer

Why do i need a logo?

Why do i need a logo? Question asked by Kate Toon,  copywritingschool.com.au In the words of David Airey “A logoless company is a faceless man”.  A logo presents a business with an…

Ask the Designer

What is the difference between a logo and a brand?

The distinction between a logo and brand. Question asked by: Kate Toon, copywritingschool.com.au To answer this question, I am going to break this down into 3 sections: What is a…

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Top 10 Branding Tips

WRITTEN BY NICOLE LEEDHAM OF BLACK COFFEE COMMUNICATION ARTICLE REPUBLISHED WITH FULL PERMISSION FROM AUTHOR B in my bonnet: Top 10 branding tips Every where I go on Facebook, there seems…

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File Types Explained

When a design is complete, particularly a logo, it is important to save it in a variety of different file types for different production uses. Most people know what a…