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Your re-branding plan

How do I rebrand? This is a question I am faced with quite often! There are many ways as to how you can go about this, but having recently rebranding…

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What does logo design cost?

Why do some designers charge so much for a logo – what effort goes into it apart from making something look pretty? How many hours does it take to develop…

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Does using different colours to our brand create confusion?

Our corporate branding colours are black and green, is is ok for merchandise to utilise other colours like black and pink as we have requests from our female clients that…

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What you need to consider before updating your logo

What do you need to consider when you are updating your logo?  Question asked by Anne Maybus of www.cleverstreak.com Deciding to update your logo and branding is a very exciting…

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Updating a trademarked Logo

My logo is 10 years old and more formal than my business personality. How can I update it without losing the essence and also without messing with my trademarked image?…

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7 Low cost ways to reinforce your brand identity

What are some low cost ways to reinforce your brand identity? Question asked by Angela Denly http://angeladenly.com.au Embroidered clothing Okay, so embroidery can be expensive if you are ordering the garment…

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The best place to keep your branding guidelines

What is the best place or tool to keep my branding guidelines so that I can share it with team members, external designers etc? Question asked by Michelle Smith, from…

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Why do i need a logo?

Why do i need a logo? Question asked by Kate Toon,  copywritingschool.com.au In the words of David Airey “A logoless company is a faceless man”.  A logo presents a business with an…

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What's the difference between a logo and a brand identity?

Question asked by: Kate Toon, copywritingschool.com.au To answer this question, i am going to break this down into 3 sections: What is a brand?, What is a brand identity? and…

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