What are they and why you should have one for your business.
A set of brand identity guidelines (or style guides as they are also referred to), is your handbook for how to properly express your brand visually. Brand guidelines can be used by staff internally or given to external suppliers you are using to create your branding touchpoints. They can be displayed as a digital PDF, in a printed book or even displayed as a website.
Guidelines come in many sizes: some are condensed onto one page as a “snap shot”, while others are up and over 100 pages long – depending on how complex the business branding is. Basic brand guidelines usually consist of your logo, a breakdown of the fonts and colours used, how to use your logo and when to use different logo types as applicable. More complex guidelines also cover design rules for business stationary and print advertisements, photography styles and use of any graphic elements created to support your brand.
There is no wrong or right length when it comes to your business brand guidelines, the most important thing is that you have one! Many people opt out of getting a style guide as they see it as an unnecessary cost but having set of brand guidelines can actually save your business a lot of money and headaches in the long run, especially when dealing with external businesses such as printers, signwritters, embroiders and other graphic designers. Instead of having to contact you and ask questions like “What font is used in your logo”?, all of these professionals can access information about your brand quickly and effortlessly; ensuring all designs created for your business are in line with your guidelines and fit in with the rest of your brand.
- The Dropbox brand guidelines is an example of how guidelines can be displayed on a website
- Pizza Hut Brand Guidelines is a fantastic example of an online PDF
Are you in need of getting a set of brand guidelines for your business?
That’s great, because you have come to the right place! Studio: Tiffany Gouge has created branding guidelines for businesses all over Australia and we can create one for you, too!
You have 3 choices in regards to the complexity of your branding guidelines – have a chat to us to find out what is going to be right for your business needs.
- Branding Cheat Sheet
1 x A4 Page which includes: font style breakdown, PMS/CMYK/RGB colours
- SIMPLE Branding Style Guide
Includes: logo usage rules, fonts, graphic elements (if applicable), PMS/CMYK/RGB colours.
- EXTENDED Branding Style Guide
Includes: Introduction to the company, (Copy supplied by client), logo usage rules, fonts, graphic elements, PMS/CMYK/RGB colours, photography style (if applicable), application rules, social media templates and stationary preview.
If you would like to see some examples of Branding guidelines created for my own clients, please do not hesitate to ask!