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The essential end of financial year branding checklist

The essential EOFY branding checklist As the End of Financial Year is fast approaching, now is the time to get your branding in order so you can kick off the…

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Sunken Treasure

Below the surface of your brand Article by Philip VanDusen of Verhaal Brand Design, on branding and customer experience. Shared with full permission from the author. Remus 6000 spends most…

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How to create an email signature for Outlook

Create a branded email signature using Microsoft Word For this tutorial, I will be showing you how to create an email signature for outlook, using Microsoft Word. At the end…

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Design Copyright in Australia

Graphic Design Copyright laws in Australia Far too many businesses fail to understand copyright issues when it comes to using graphics. More and more frequently, businesses are using images taken…

PWM advice, insurance and lending

Project Case Study – PWM Re-brand

Case Study – identity re-brand of PWM Advice Darren Tindall is the director of PWM, a local orange business who provides advice, insurance and lending to their clients. Darren approached…

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Graphic Design Basics

The elements and principles of graphic design Everyone loves a good DIY project and thanks to websites like Pinterest, DIY has become popular among many in a bid to save money.  But…

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How to get the best branding outcomes for your business

Building the best foundations for your branding. Everyone wants the best brand identity outcome for their business, and this can be achieved by doing some simple research and getting the…

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What is a brand identity?

Brand identity explained The term ‘brand identity’ is best defined as the tangible aspects of your branding that appeals to your senses. ” You can see it, touch it, hold…

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Top 5 tips for text design

The Beginner guide for text layout and print design I see you there. Sitting deflated and red-eyed, staring at your computer screen and the piles of text before you. The…

Lauren Clemett

Branding Interview with Lauren Clemett

“Be you, be unique, be totally authentic and real” – Award Winning personal branding specialist, Lauren Clement shares the inside scoop on her brand. Introduce yourself! Who are you and what…

Kate Toon

Branding Interview with Kate Toon

“Dodgy design, like typo-ridden copy, doesn’t make a great first impression on new customers” In this interview, I asked Kate Toon, award-winning SEO copywriter and SEO consultant all about her branding and…

Bran Strategy

When your branding pants are too tight and your sweater is too scratchy.

Guest post written by Christine Thatcher at Design to Delight. I’ve often heard good branding compared to the perfect outfit. Well, for the past few months, my online pants have…

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Your re-branding plan

How do I rebrand?Your re-branding Plan! “So, how do I re-brand my business?” is a question I am faced with quite often! There are many ways as to how you…

paper

Paper Size Guide

Australian Paper Sizes Here is a quick Australian paper size reference guide to help you choose the size that’s right for your product. All sizes and measurements are in Australian…

Ask the Designer

What does logo design cost?

Why do some designers charge so much for a logo – what effort goes into it apart from making something look pretty? How many hours does it take to develop…

Ask the Designer

What you need to consider before updating your logo

What do you need to consider when you are updating your logo?  Question asked by Anne Maybus of www.cleverstreak.com Deciding to update your logo and branding is a very exciting…

Ask the Designer

Updating a trademarked Logo

My logo is 10 years old and more formal than my business personality. How can I update it without losing the essence and also without messing with my trademarked image?…

Ask the Designer

7 low cost branding ideas for your business

What are some low cost ways to reinforce your brand identity? Question asked by Angela Denly http://angeladenly.com.au Embroidered clothing Okay, so embroidery can be expensive if you are ordering the garment…

Mistake

5 Mistakes businesses make with their branding

Everyone make mistakes, but some mistakes can end up costing you hundreds, sometimes thousands of dollars. Being in the graphic design industry, i see businesses not taking full advantage of…

Ask the Designer

Why do i need a logo?

Why do i need a logo? Question asked by Kate Toon,  copywritingschool.com.au In the words of David Airey “A logoless company is a faceless man”.  A logo presents a business with an…

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