blog

Sunken Treasure

Sunken Treasure Article by Philip VanDusen of Verhaal Brand Design, on branding and customer experience. Shared with full permission from the author.   Remus 6000 spends most of it’s time…

laptop and coffee

How to create an email signature for Outlook

For this tutorial, I will be showing you how to create an email signature for outlook, using Microsoft Word. At the end of this short tutorial, you will have a…

copyright

Design Copyright in Australia

Far too many businesses fail to understand copyright issues when it comes to using graphics. More and more frequently, businesses are using images taken from the internet and either replicating…

PWM advice, insurance and lending

Project Case Study – PWM Rebrand

Darren Tindall is the director of PWM, a local orange business who provides advice, insurance and lending to their clients. Darren approached me about working on a re-brand for his…

letter blocks

Graphic Design Basics

Everyone loves a good DIY project and thanks to websites like Pinterest, DIY has become popular among many in a bid to save money.  But it’s not only DIY savings in the…

branding

How to get the best brand identity outcome for your business

Everyone wants the best brand identity outcome for their business, and this can be achieved by doing some simple research and getting the basics down before taking the leap! Define…

laptop

What is a brand identity?

What is a brand identity? “ A Brand identity is tangible and appeals to the senses. You can see it, touch it, hold it, wear it, watch it move. Brand…

formatting icon

Top 5 tips for text design

I see you there. Sitting deflated and red-eyed, staring at your computer screen and the piles of text before you. The words ‘What the hell am I doing, I need…

Honeybell Waterwear

Branding Interview – Honeybell Waterwear

“Invest in branding up front. Write your style guide down, even if it’s just you, and keep to the rules.” In this interview, I asked Annaliese of Honeybell Waterwear all about…

Little Innoscents

Branding Interview – Little Innoscents

“Try a little of everything until you find what works for you and don’t take too long to work it out because nobody else is going to tell you.” In…

Lauren Clemett

Branding Interview with Lauren Clemett

“Be you, be unique, be totally authentic and real.” In this interview, I asked Lauren Clemett, Award Winning Personal branding Specialist all about her branding and what makes it tick! Introduce yourself!…

Kate Toon

Branding Interview with Kate Toon

“Dodgy design, like typo-ridden copy, doesn’t make a great first impression on new customers” In this interview, I asked Kate Toon, award-winning SEO copywriter and SEO consultant all about her branding and…

Barbara Burstall

Branding Interview with Barbara Burstall

“Professional branding is everything.” In this interview, I asked Barbara Burstall, VA and founder of  BBMC – Virtual Assistance and Your PREVA; all about her branding and what makes it tick! Introduce yourself! Who are…

Bran Strategy

When your branding pants are too tight and your sweater is too scratchy.

Guest post written by Christine Thatcher at Design to Delight. I’ve often heard good branding compared to the perfect outfit. Well, for the past few months, my online pants have…

Ideal Client

Client Blueprint

Do you know who your ideal client is? Before you jump into creating your brand (or re-brand!), you need to have a profile of your ideal client. This is important…

Computer desk

Your re-branding plan

How do I rebrand? This is a question I am faced with quite often! There are many ways as to how you can go about this, but having recently rebranding…

Linda Reed Enever

Branding Interview with Linda Reed-Enever

“Take your time with your brand and if you need help ask for it” In this interview, i asked Linda Reed-Enever, founder of the business community Business Business Business and a PR…

paper

Paper Size Guide

Paper Sizing Guide Here is a quick reference guide to help you choose the size that’s right for your product. All sizes and measurements are in Australian standard sizing. Overseas…

Ask the Designer

What does logo design cost?

Why do some designers charge so much for a logo – what effort goes into it apart from making something look pretty? How many hours does it take to develop…

Ask the Designer

Does using different colours to our brand create confusion?

Our corporate branding colours are black and green, is is ok for merchandise to utilise other colours like black and pink as we have requests from our female clients that…

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