Far too many businesses fail to understand copyright issues when it comes to using graphics. More and more frequently, businesses are using images taken from the internet and either replicating them or using them as their own. Facebook pages are one of the most frequently used mediums displaying this illegal behavior.
This seemingly innocent and simple act of using images without the permission of the creator or owner and not crediting them, could actually land you in jail for 5 years AND see you fined up to $93,500 if found guilty.
” Under Australian law, there is no registration of copyright. Copyright rights come into existence at the same time as someone creates something which is a type of material that copyright protects. For example, copyright is automatically created by writing down a story; typing up a poem; shooting film footage; recording music; and taking a photo. Copyright protection is free: there are no procedures to follow or fees to pay. ”
” Generally, making changes to something won’t avoid a copyright infringement.
If, for example, you want to use something someone else has created – on your website, or in a brochure, or even for purely personal purposes – you might need permission even if you are using only a small part of that material, or if you make changes to it.
When working out whether or not you will need to get permission, it is more important to look at what is still the same, rather than what has been changed. You will usually have a copyright issue to deal with if you are using any important, distinctive or essential part of the original material – this may or may not be a large proportion of that material.”
– pg 10, “An Introduction to Copryright in Australia”, G010v18, March 2014, Australian Copyright Council.
By following the simple guide below, you can avoid falling into this costly trap and ensure your business meets current regulations and copyright laws:
- DON’T just pull images off Google to use, especially on your Facebook or website. DO purchase images from a Stock photography site or have your designer/photographer create an image for you
- When going to see a designer, DON’T ask them to copy something you found on the internet. DO take lots of ideas that you have found so they can create something unique based on the ideas presented to them.
More information on Copyright and trade marks can be found on the Australian Copyright Council website.