16 things to include in your design brief

16 things to include in your logo design brief

Before you head off and see your chosen designer, you will need to compile a few things to make the process of designing your Logo and brand seamless; this is known as a design brief. The information in the brief will form a basis for your logo and it ensures the concepts provided are relevant to your company and products.
A typical brief should include:

1. YOUR BUSINESS MISSION STATEMENT
2. SERVICES / PRODUCTS PROVIDED
Why are you different from anything else on the market? What is unique or exclusive about your products? Why do people choose your products above your competitors?

3. HISTORY OF THE BUSINESS
Insert any relevant background information of the company. Describe what your company does. How long have you been in business, how many
employees, geographic spread, etc.

4. YOUR BUSINESS NAME

5. TAGLINE
Do you have a tagline or slogan that will be used when appropriate with your logo?

6. VISION:
What is the vision for your new brand?

7. LOGO USAGE:
What are your new logo’s foreseeable uses? Will it be used on website only or will you be conducting a full brand campaign complete with embroiderd uniforms, vehicle signage and printed promotional material?

8. STYLE
What style would you like for your new identity? Modern? Vintage? Fun? Sophisticated?

9. COLOUR
Do you have any colour preferences?

10. FONTS
Do you have any specific fonts you would like to use? If using font names, specify the links to the fonts so the designer can find them and purchase/download if required.

11. SYMBOLS/IMAGERY
If there are any specific symbols or images you require as apart of your brand?

12.EXISTING BRANDS
Describe any existing brands the new logo and branding should work with, Does the new brand need to complement existing brands (logos, font, colours) or is it a stand-alone one?

13. EXAMPLE BRANDS
Are there any logos / brands / styles you like? Are there logos / brands / styles you do not like?

14. CURRENT MARKETING MATERIAL
Do you have current marketing material and campaigns that you are actively pursuing at the moment that we will need to make allowances for?

15. PROJECT DEADLINE
What is the deadline for your project? Include any stage deadlines and final deadline if applicable.

16.WHO TO CONTACT
Who is the best person to contact for revisions and project approval?
Article taken from my new book: Guide to Creating Your Business Image and Branding on Sale now!

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